The “Set‑It‑And‑Forget‑It” LinkedIn Myth Almost Everyone Believes

Pour yourself a strong cup of coffee—LinkedIn isn’t an autopilot cruise. ☕

I’ve trained thousands in my LinkedIn workshops—profiles polished, headlines on point, then… crickets. 🦗

Yeah, two rockstar clients did land gigs just by polishing up their profiles—but that’s the exception, not the norm

And those speaking gigs you thought would pour in from a sparkly profile? They went to the people who posted about their expertise and could show receipts from real stages {thank you Marriott for hiring me!}.

Here’s the cold, hard truth: your optimized profile is just the foundation, not the finished building. For every 1 passive inbound lead, you could be generating 10× more by actually showing up.

What “showing up” really looks like:

• Posting value‑packed content consistently (stop treating LinkedIn like that gym membership you never use)

• Sending personalized DMs that feel like a conversation, not a robot reciting canned scripts

• Dropping comments with real insight (no more “Great post!” snooze‑fest)

• Jumping into industry convos—even when you’re not 100% sure you’ve got the perfect take
  

That recruiter you’re hoping will find you? She’s grabbing coffee with the person who slid into her DMs first. Your dream client? They’ve already said yes to someone who showed up while you were scrolling.

LinkedIn rewards motion, not just presence. It’s like owning a gym membership—you’ve got to show up, sweat, and stick with it. And like a forgotten cold brew, a profile you never stir just goes stale. 

So—are you actually using LinkedIn, or just hoping it uses you?

👇 Tell me one bold move you’ll make this week—whether it’s penning a new post over a latte or firing off that DM after your espresso shot—to squash the “Set‑It‑And‑Forget‑It” myth and start chasing your next big opportunity!

HECK tell me the 5 power moves you will make- one isn’t enough!