Ditch the Pitch: Your LinkedIn DM Glow-Up Starts Here
Relational Networking: Your Secret LinkedIn Sauce
Warm up first: Follow Laura, then actually engage — no “Great post!” bots allowed. Share your take or drop a quick story that shows you care.
Do your homework: Her About section, website, recent posts, and newsletter are gold. Scour those to find genuine common ground—ditch the one‑size‑fits‑all connect note.
Personalized Connection Requests = Higher Accept Rates
Espresso Shot (basic): “Hey Laura, I love what you’re doing at Team Referral.”
Cappuccino (better): “I caught your recent insights on referral strategies—so many gems.
Flat White (best): “That tip you shared about tracking referral sources in your San Diego mastermind? Game‑changer for how I follow up with new leads.”
Spend 7–10 days thoughtfully commenting before you hit Connect.
Skip the Rookie Moves
❌ Immediate pitch — salesy and cringe.
❌ “Thanks for connecting” solo — leaves them hanging.
✅ Instead: Ask a smart question based on their content (“Loved your San Diego referral meetup recap—how do you stay top of mind with new contacts?”).
Keep the Spark Alive
Pop a calendar reminder at 2–3 weeks for a follow‑up voice note or quick “How’s it going?” referencing something Laura posted.
Treat it like a friendship: show up, cheer her on, slide into her comments.
Lock in That Virtual Coffee
Zero‑agenda, 15‑minute chat: “I stick to 15 minutes—promise. Would love to hear about your latest Team Referral wins.”
No pitch. All discovery.
Convert with B.R.E.W.
(Because great connections start over coffee.)
B uild Reciprocity
“Let’s swap insights on referral workflows and hear what’s fueling your Team Referral growth.”
R equest Gently
“Up for a 15‑minute virtual coffee?”
E xplain the Experience
“No pitch—just a friendly chat about your San Diego mastermind.”
W elcome All Outcomes
“If now’s busy, no problem—glad we connected!”